How much does a promotional video cost?
Promotional Video
These days, companies rely on promotional videos as their prime marketing tool
since it is a very useful and effective way to show their products or services.
The average length of a promotional video is 3 minutes but it can change depending on the needs of each company.
The first stage of a video project requires the development of a script in which all features and benefits of the product or service are explained in a clear and straightforward manner.
There are a lot of video players and sites all over the web. Most of them offer their services for free, making it easier for any company to show their videos and have a wider audience. Nowadays, the most popular video player is YouTube.
Some promotional videos include testimonials. Their main goal is to make the product or service look trustworthy.
Elements to take into account when making a video
How much does a promotional video cost?
My company needs a video: How can I get an approximate cost?
How much does a promotional video cost?
Can you give me the price of a 15-minute long video?
What is your pricing rate? I need a promotional video in Houston, Texas; can you give me and approximate cost?
These are some of the most common questions that come through our email account everyday,
but we need a little more information to make an accurate quote. There are different elements
that need to be taken into account when making a video and itÕs very important to share as much
information as possible in order to develop the appropriate video strategy.
Any video production company will set its cost according to their possibilities, resources, quality, staff, equipment, and of course,
the requirements of each client (length, production and location, just to name a few).
We should always look for the best possible option. Basing our decision on the lower or highest budget is not the best idea;
we must make sure we choose the highest quality. If you choose a very low price, there is a big chance you wonÕt be satisfied
with the quality and will eventually end up paying more over time.
A promotional video is the cover letter to your company since you will be showing it to your clients and partners.
There are different elements that we take into account to deliver an accurate cost for the video you need. These are some of them:
1. - What is the purpose of your video?
You need to have a clear idea of what kind of video you want or what message you want to transmit.
This helps us understand your need and develop a strategy based on it.
2. - What do you want to achieve with this video?
It could be something like:
- Get new clients
- Train new employees
- Show different products or services
3. - Who is your target?
4. - What is the approximate length of the video?
The length of each video depends on the kind of video and who your target is. It is proved that the average
person will lose interest after the first 5 or 6 minutes of a video. For a regular promotional video the
length goes from 1 or 3 minutes; for a corporate video is about 5 to 7 minutes.
5. - What are the elements required for the production of the video?
Some videos need different elements other than the location and studio video shoots, such as:
Voice over (In different languages, English, Spanish, French, etc.)
Talent (Actors, Host, Presenters, Models )
Testimony (Clients, Employees, Managers)
Graphics (Design, Photo, Company logos)
Music (Original score, audio, copyrighted free)
Animation (Motion Graphics, 2D Animation, 3D Animation)
6. - How will the video production be developed?
In this part of the process its necessary to know when will the project begin, and when does it need to be finish?
Is there already a script? Where will the video shoot be? Just to mention a few.
We need as much information as possible to be able to design the right video strategy and an accurate quote.
Promotional Videos for the Industry
Having a video as a promotional tool has many advantages; not only can it be used as part of the companyÕs image, but it
can also be shown as a very powerful marketing tool. It all depends on the specific field of your company.
An industrial video must contain the following elements: the companys identity, its facilities, production processes, workforce, locations, logistics, products and services.
Every shot we make is very well planned. They are attractive and dynamic in order to deliver a high quality video ready
to be shown to the most important people on the industry in any national or foreign exhibition or trade show. This is a
very useful element to generate new clients and customers; you can also use it on your web page or video channel,
making it the most powerful tool at your disposal.
